My role
- Brought on to this sensitive project from another team as the most senior content designer at Deliveroo
- Work with senior stakeholders: feedback group included c-level communications and legal professionals
- Present wider team with ux and copy decisions, research and rationale
- Work with engineering to understand constraints in order to deliver this in one sprint
- Work under a series of evolving commercial decisions
- Help keep the project from getting overblown – it was a big change for Deliveroo, but we needed to keep that from impacting the decisions we made for our users
One-time change announcement messaging
New menu page min. spend detail
New signup page - including "free delivery threshold" variable (FDT)